President Bola Ahmed Tinubu has finally laid to rest uncertainty over the Nigerian Television Authority (NTA)’s leadership structure with the appointment of Rotimi Pedro as its new Director-General.
Additionally, the President has approved fresh management team members to drive service delivery in the government-owned and partly commercial broadcast station.
A statement issued on Friday said aside from Pedro, who is from the South-West, other appointees are Karimah Bello from the North-West as Executive Director, Marketing; Stella Din Jacob from the North-Central as Executive Director, News; and Sophia Essahmed from the North-East as Managing Director of NTA Enterprises Limited.
The statement, signed by Segun Imohiosen, Director of Information and Public Relations in the Office of the Secretary to the Government of the Federation (OSGF), quoted the President as tasking the new appointees to bring teamwork and innovation to bear in their assignments.
This is as the President also stressed the need to reposition and revitalize the NTA with innovative strategies for relevance and effective service delivery in an evolving media landscape.
According to the statement, “President Bola Ahmed Tinubu has approved the appointment of Director-General and other members of the Management Team for the Nigerian Television Authority (NTA).
“President Tinubu tasks the new appointees to work as a team in repositioning and revitalizing the Nigerian Television Authority (NTA) by infusing innovations into the Agency for effective service delivery”.
With this development, Salihu Abdulhamid Dembos, who was appointed in October 2023, has now been officially replaced by Pedro, a Lagos-based sports entertainment executive with extensive media and broadcasting experience.
Furthermore, the new Management members are taking over from the former Executive Directors, who held sway in the country’s foremost state-owned broadcasting station following their appointments in September 2024.
Already, stakeholders in the media industry are of the opinion that the shake-up in the Authority’s management team underscores the Presidency’s commitment to overhauling federal media institutions while also reflecting the government’s broader agenda of infusing innovation into public communication platforms.
